The weather technology space continues to change at a rapid pace. "Traditional" vendors such as Accu Weather, Weather Central, Baron's, and WSI and now being nipped on by nimble players such as Weather Underground and WDT - along with the big boys such as Google and Microsoft. The platforms such as Google Earth and Virtual Earth get better and better - offering more flexibility and better access to content via the web. This means that the "big boys" might soon offer a viable broadcaster platform - by which broadcasters can produce traditional weather segments - without relying on weather companies to supply the data. Rather - they are able to access data via the assortment of free feeds that are now available via formats such as XML and KML.
So if you are one of those "traditional" players - watch your rear view mirror.
The only question that I have for Google and Microsoft is - why bother with the broadcast market? It is a dying model - headed in the wrong direction. That said - everyone always wants to be on TV at some point in their lives - so there you go.
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